Everything on Amazon — run as one connected system.
Ads, content, pricing and market signals all influence one another, so they should be managed as one connected system. Here's the full picture of what Tapwell covers — from strategy and market analysis to listing management and the growth initiatives that turn direction into results.
The strategy that sets the direction.
Before making any changes to your account, I first build a clear picture of where your brand stands, how the market is evolving, where profit is being made, and where the biggest opportunities lie — so every decision is based on evidence, not guesswork.
Account, potential & profitability analysis
A full read of where your brand stands today and where the upside is — across the market, your advertising and your listings.
- Revenue, profit and growth planning
- Market, competitor and trend analysis
- Full review of your current advertising setup, with a media plan and clear actions to improve campaign structure and performance
- Listing and SEO audit to surface opportunities to lift organic visibility and conversion
Forecasting & budget planning
I turn your growth targets into a realistic plan — with clear forecasts, advertising budgets and investment priorities.
- Revenue and profit forecasting
- Advertising budget planning
- Scenario planning based on targets and profitability
- Budget allocation across products, campaigns and markets
Pricing, promotions & margin strategy
Growth means little if the economics don't work. I look at pricing, promotions and margins together to find the right balance between competitiveness, volume and profitability.
- Pricing strategy
- Promotion and discount planning
- Margin analysis
- Profitability optimisation
Performance tracking & reporting
You should always know what's working, what isn't, and what I'm doing about it. That's why reporting goes beyond simply sharing numbers — it connects performance back to your goals, highlights the drivers behind changes, and turns the data into clear recommendations and next steps.
- Continuous monitoring of the KPIs that drive performance
- Ongoing tracking of market, competitor and pricing signals that impact results
- Custom KPI reporting with clear recommendations and next steps
- Regular review of opportunities, risks and priorities
Get found — then turn clicks into sales.
Traffic is wasted on a listing that doesn't convert. I make every element earn its place: found by the right shoppers, and built to win both the click and the order.
Content that ranks & converts
Your listing needs to do two things well: get found and convert. I optimise both by helping Amazon better understand your product, improving visibility for the keywords that matter, and creating clear, compliant content that speaks to real buyers and turns traffic into sales.
- SEO optimisation of titles, bullet points and product descriptions
- Keyword and backend search term optimisation
- Optimisation for Amazon Search and Rufus
- Guidance on product images, video and creative assets
- A+ Content and Brand Store optimisation
- A/B testing and ongoing conversion optimisation
Content monitoring & protection
Listings don't stay static. Amazon can overwrite copy, variation relationships can break, and optimised content can be replaced or changed without warning. Tapwell continuously monitors your listings across marketplaces, tracks changes, and flags anything that moves away from the approved version. When issues appear, the goal is simple: catch them quickly, restore the optimised content, and protect the visibility and conversion gains already built into the listing.
Ads that buy profitable growth — not just spend.
Sponsored Products, Sponsored Brands and Sponsored Display — structured to work together, with each campaign playing a clear role across the funnel. From defending branded traffic and improving organic rank to reaching new shoppers and scaling proven products, every campaign is built around a specific objective and managed as part of one connected advertising system.
Campaign Architecture & Full-Funnel Management
Creation and management of a clean, scalable campaign structure built around products, objectives and funnel stages — making performance easier to read, control and scale.
Daily Bid, Placement & Budget Optimisation
Bids, budgets and placements continuously adjusted around performance and profitability — scaling what works while reducing spend where the economic return isn't there.
Search Term Harvesting & Keyword Growth
High-potential search terms are identified, harvested and scaled into dedicated targets — turning proven customer demand into additional revenue and stronger organic visibility.
Search Term Efficiency & Negation
Irrelevant and inefficient search terms are continuously identified and excluded to reduce wasted spend and improve traffic quality.
PPC & Content Working Together
Advertising doesn't operate in isolation. PPC data feeds SEO and content decisions, while stronger listings improve conversion and make advertising more efficient.
Launch, Rank & Scale
New products require a different advertising strategy. Campaigns, budgets and targeting are coordinated around launch objectives — building visibility, generating initial sales and expanding investment as proven opportunities emerge.
Take what already works into new markets.
Success in one marketplace is a strong starting point — not a copy-and-paste playbook. I assess where the real opportunity lies, adapt your strategy to local demand and competition, and build the right foundation across content, pricing, advertising and operations before you scale.
Market Opportunity & Entry Strategy
Before committing budget or inventory, I assess market size, competition, demand, pricing and margin potential to identify where your products have the strongest commercial opportunity — so expansion happens in the right markets, in the right order.
Localised Listings & SEO
Listings are adapted to how customers actually search and buy in each market — from local keyword research and terminology to titles, bullets, backend terms and positioning — helping your products get found and convert locally rather than simply translating what worked elsewhere.
Marketplace Launch & Growth
Each market gets its own launch strategy across PPC, pricing, promotions and organic ranking, building initial visibility and using early performance signals to identify where investment can be scaled most effectively.
Cross-Market Management
Performance is managed across marketplaces as one connected business, comparing growth, profitability and opportunities while adapting strategy to local conditions — giving you the visibility and control to scale internationally without unnecessary complexity.
You're never in the dark.
Regular calls and reporting focused on the metrics that matter to you — so you always know what's working, what needs attention, and what's next.
Let's see what your brand could do.
Tell me a little about your brand, and I'll come back with a first read on where the opportunities are — whether we work together or not.